/* LOLO’z — paleta 60 / 30 / 10 del manual de marca */
:root {
  --gris: #6B6B6B;
  --gris-osc: #5E5E5E;
  --gris-claro: #8A8A8A;
  --borgona: #800020;
  --borgona-osc: #66001A;
  --blanco: #FFFFFF;
  --hueso: #F4F2F1;
  --tinta: #3A3A3A;
  --disp: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --body: "Quicksand", "Segoe UI", sans-serif;
  --gutter: clamp(16px, 5vw, 64px);
  --max: 1200px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; }
body {
  margin: 0;
  background: var(--gris);
  color: var(--blanco);
  font: 500 17px/1.6 var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3 { font-family: var(--disp); font-weight: 600; letter-spacing: -.02em; line-height: 1.08; margin: 0; }
h2 { font-size: clamp(30px, 4.2vw, 46px); }
h3 { font-size: 19px; letter-spacing: -.01em; }
p { margin: 0; }
em { font-style: italic; font-weight: 500; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.eyebrow {
  font: 600 12px/1.4 var(--disp);
  letter-spacing: .22em;
  text-transform: uppercase;
  margin-bottom: 16px;
  opacity: .9;
}
.rule { display: block; width: 56px; height: 2px; background: currentColor; opacity: .5; margin: 26px 0; }
.lead { font-size: 18px; max-width: 34em; }

/* Botones */
.btn {
  display: inline-flex; align-items: center; gap: 12px;
  background: var(--borgona); color: var(--blanco);
  border: 1px solid var(--borgona);
  padding: 15px 26px;
  font: 600 15px/1 var(--disp);
  text-decoration: none; cursor: pointer;
  transition: background .2s, transform .2s;
}
.btn:hover { background: var(--borgona-osc); }
.btn:hover span { transform: translateX(3px); }
.btn span { transition: transform .2s; }
.btn-sm { padding: 12px 20px; font-size: 14px; }
.btn-ghost { background: transparent; border-color: rgba(255,255,255,.7); }
.btn-ghost:hover { background: rgba(255,255,255,.12); }
:focus-visible { outline: 2px solid var(--blanco); outline-offset: 3px; }

/* Menú */
.nav {
  position: sticky; top: 0; z-index: 20;
  background: rgba(107,107,107,.94);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(255,255,255,.12);
}
.nav-in { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; }
.brand img { width: 58px; height: auto; }
.brand-txt { font: 600 20px/1 var(--disp); letter-spacing: .14em; display: flex; flex-direction: column; gap: 5px; }
.brand-txt small { font: 500 10px/1 var(--disp); letter-spacing: .2em; text-transform: uppercase; opacity: .85; }
.menu { display: flex; align-items: center; gap: 32px; }
.menu a:not(.btn) { font: 500 14px/1 var(--disp); text-decoration: none; padding: 8px 0; border-bottom: 2px solid transparent; }
.menu a:not(.btn):hover, .menu a.active { border-bottom-color: var(--borgona); }
.menu-btn { display: none; background: none; border: 0; padding: 10px; cursor: pointer; }
.menu-btn span { display: block; width: 24px; height: 2px; background: var(--blanco); margin: 5px 0; transition: transform .25s, opacity .25s; }

/* Portada */
.hero { padding: clamp(56px, 9vw, 120px) 0; overflow: hidden; }
.hero-in { display: grid; grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: center; }
.hero h1 { font-size: clamp(44px, 7vw, 86px); font-weight: 600; letter-spacing: -.035em; margin-bottom: 28px; }
.hero h1 em, .essence em, .marketing em { text-decoration: underline; text-decoration-color: var(--borgona); text-decoration-thickness: .09em; text-underline-offset: .14em; }
.hero h1 em { display: block; }
.actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 36px; }
.hero-art { position: relative; }
.frame {
  position: relative; aspect-ratio: 4 / 5;
  background: var(--gris-osc);
  display: grid; place-items: center;
  box-shadow: 18px 18px 0 var(--borgona);
}
.frame::before {
  content: ""; position: absolute; inset: 18px;
  border: 1px solid rgba(255,255,255,.25);
}
.frame img { width: 62%; filter: drop-shadow(0 10px 30px rgba(0,0,0,.25)); }

/* Servicios */
.services { display: grid; grid-template-columns: minmax(280px, 1fr) 2.1fr; }
.services-intro { background: var(--borgona); padding: clamp(48px, 6vw, 80px) var(--gutter); }
.services-intro p:last-child { max-width: 26em; }
.cards {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px;
  padding: clamp(28px, 3vw, 40px) var(--gutter) clamp(28px, 3vw, 40px) clamp(16px, 2vw, 28px);
  background: var(--gris-osc);
}
.card {
  position: relative; min-height: 300px;
  display: flex; align-items: flex-end; justify-content: space-between; gap: 10px;
  padding: 22px 20px;
  background: linear-gradient(160deg, #7a7a7a, #4f4f4f);
  text-decoration: none; overflow: hidden;
  transition: transform .25s;
}
.card::before {
  content: attr(data-n);
  position: absolute; top: 14px; left: 18px;
  font: 600 64px/1 var(--disp); letter-spacing: -.04em;
  color: rgba(255,255,255,.12);
}
.card::after { content: ""; position: absolute; left: 0; bottom: 0; height: 3px; width: 0; background: var(--borgona); transition: width .3s; }
.card:hover { transform: translateY(-4px); }
.card:hover::after { width: 100%; }
.card-body { display: flex; flex-direction: column; gap: 6px; }
.card strong { font: 600 18px/1.15 var(--disp); }
.card-body span { font-size: 14px; opacity: .85; }
.arrow { font-size: 18px; }

/* Esencia */
.essence { padding: clamp(56px, 8vw, 96px) 0; }
.essence-in { display: grid; grid-template-columns: 1fr 1.3fr; gap: 48px; align-items: center; }
.script { font-weight: 500; }
.stats { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); }
.stats li { padding: 0 24px; border-left: 1px solid rgba(255,255,255,.3); display: flex; flex-direction: column; gap: 8px; }
.stats b { font: italic 500 clamp(44px, 5vw, 60px)/1 var(--disp); letter-spacing: -.03em; }
.stats span { font: 600 11px/1.4 var(--disp); letter-spacing: .16em; text-transform: uppercase; }

/* Portafolio */
.portfolio { background: var(--hueso); color: var(--tinta); padding: clamp(64px, 8vw, 104px) 0; }
.portfolio .eyebrow { color: var(--borgona); }
.sec-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 24px; margin-bottom: 40px; }
.filters { display: flex; flex-wrap: wrap; gap: 8px; }
.filters button {
  font: 500 14px/1 var(--disp); color: var(--tinta);
  background: transparent; border: 1px solid #c9c6c4;
  padding: 11px 18px; cursor: pointer; transition: all .2s;
}
.filters button:hover { border-color: var(--borgona); color: var(--borgona); }
.filters button.on { background: var(--borgona); border-color: var(--borgona); color: var(--blanco); }
.filters button:focus-visible { outline-color: var(--borgona); }
.grid { display: grid; grid-template-columns: repeat(3, 1fr); grid-auto-rows: 230px; gap: 16px; }
.work {
  position: relative; display: flex; flex-direction: column; justify-content: flex-end;
  padding: 24px; color: var(--blanco);
  background: var(--gris);
  overflow: hidden;
}
.work:nth-child(3n+2) { background: var(--borgona); }
.work:nth-child(4n) { background: var(--gris-osc); }
.work::before { content: ""; position: absolute; inset: 14px; border: 1px solid rgba(255,255,255,.18); pointer-events: none; }
.work.tall { grid-row: span 2; }
.work.wide { grid-column: span 2; }
.work.hide { display: none; }
.tag { position: absolute; top: 24px; left: 24px; font: 600 11px/1 var(--disp); letter-spacing: .2em; text-transform: uppercase; opacity: .85; }
.work h3 { font-size: 22px; margin-bottom: 6px; }
.work p { font-size: 15px; opacity: .9; }

/* Marketing */
.marketing { background: var(--borgona); padding: clamp(64px, 8vw, 104px) 0; }
.marketing em { text-decoration-color: rgba(255,255,255,.6); }
.mk-in { display: grid; grid-template-columns: 1fr 1.1fr; gap: 64px; align-items: start; }
.mk-list { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: rgba(255,255,255,.22); }
.mk-list div { background: var(--borgona); padding: 28px 26px; }
.mk-list h3 { margin-bottom: 10px; }
.mk-list p { font-size: 15px; opacity: .9; }

/* Proceso */
.process { padding: clamp(64px, 8vw, 104px) 0; }
.steps { list-style: none; counter-reset: s; margin: 48px 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.steps li { counter-increment: s; display: flex; flex-direction: column; gap: 10px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,.35); }
.steps li::before { content: "0" counter(s); font: italic 500 40px/1 var(--disp); color: var(--blanco); opacity: .55; }
.steps b { font: 600 19px/1.2 var(--disp); }
.steps span { font-size: 15px; opacity: .92; }

/* Contacto */
.contact { background: var(--blanco); color: var(--tinta); padding: clamp(64px, 8vw, 104px) 0; }
.contact .eyebrow { color: var(--borgona); }
.contact .rule { color: var(--borgona); opacity: 1; }
.contact-in { display: grid; grid-template-columns: 1fr 1.1fr; gap: 64px; }
.channels { list-style: none; padding: 0; margin: 36px 0 0; display: grid; gap: 18px; }
.channels li { display: flex; flex-direction: column; gap: 2px; }
.channels span { font: 600 11px/1.4 var(--disp); letter-spacing: .18em; text-transform: uppercase; color: var(--gris); }
.channels a { font: 600 20px/1.3 var(--disp); text-decoration: none; color: var(--tinta); }
.channels a:hover { color: var(--borgona); }
.form { display: grid; gap: 18px; background: var(--hueso); padding: clamp(24px, 4vw, 40px); }
.form label { display: grid; gap: 8px; font: 600 13px/1.2 var(--disp); letter-spacing: .04em; }
.form input, .form select, .form textarea {
  width: 100%; font: 500 16px/1.4 var(--body); color: var(--tinta);
  background: var(--blanco); border: 1px solid #d0cdcb; border-radius: 0;
  padding: 13px 14px;
}
.form input:focus, .form select:focus, .form textarea:focus { outline: 2px solid var(--borgona); outline-offset: 0; border-color: var(--borgona); }
.form textarea { resize: vertical; }
.form .btn { justify-self: start; }
.form .btn:focus-visible { outline-color: var(--borgona); }
.note { font-size: 14px; color: var(--gris); }
.note.err { color: var(--borgona); font-weight: 600; }

/* Pie */
.foot { background: var(--borgona); padding: 40px 0 28px; text-align: center; }
.foot-in { display: flex; align-items: center; justify-content: center; gap: 28px; }
.foot .eyebrow { margin: 0; }
.foot .line { height: 1px; width: 120px; background: rgba(255,255,255,.4); }
.copy { font-size: 13px; opacity: .8; margin-top: 18px; padding: 0 16px; }

/* Responsive */
@media (max-width: 1080px) {
  .services { grid-template-columns: 1fr; }
  .cards { grid-template-columns: repeat(2, 1fr); padding: 28px var(--gutter); }
  .card { min-height: 220px; }
  .steps { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 900px) {
  .menu-btn { display: block; }
  .menu {
    position: absolute; top: 76px; left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--gris); padding: 8px var(--gutter) 24px;
    border-bottom: 1px solid rgba(255,255,255,.15);
    display: none;
  }
  .menu.open { display: flex; }
  .menu a:not(.btn) { padding: 15px 0; border-bottom: 1px solid rgba(255,255,255,.12); }
  .menu .btn { margin-top: 18px; justify-content: center; }
  .menu-btn[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .menu-btn[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
  .menu-btn[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .hero-in, .essence-in, .mk-in, .contact-in { grid-template-columns: 1fr; gap: 44px; }
  .hero-art { max-width: 340px; width: 85%; }
  .grid { grid-template-columns: repeat(2, 1fr); grid-auto-rows: 200px; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .brand-txt small { display: none; }
  .cards, .grid, .mk-list, .steps { grid-template-columns: 1fr; }
  .work.tall { grid-row: span 1; }
  .work.wide { grid-column: span 1; }
  .grid { grid-auto-rows: 180px; }
  .stats li { padding: 0 12px; }
  .stats li:first-child { padding-left: 0; border-left: 0; }
  .foot .line { width: 40px; }
  .actions .btn { flex: 1 1 auto; justify-content: center; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}